K&R is an app that allows friends and family to help a friend celebrate memorable moments such as birthdays, graduations, baby showers, Valentine's Day, anniversaries, any special occasion or just because. Users can send a virtual personalized gift for as little as $2.00. The recipient will receive the virtual gift via email. If the virtual gift is a video, the recipient will receive a YouTube link which he or she can share via social media. The recipient will also receive credits for each gift collected and can redeem the points for an e-gift card at popular retailers or receive a Visa card. The credits are calculated every Friday and users will receive an email indicating how many credits they have with the option to redeem the credits.
This is how it works:
It's your birthday and a friend buys a $2.00 virtual gift for you (recipient) you will receive your gift via email or text and 1 credit. Another friend purchases you a $5.00 virtual gift, you receive an email with an link to your personalized YouTube video and an additional 3 credits for a total of 4 credits. A third friend purchases you a $10.00 virtual gift, you receive an additional 6 credits (and your friend gets 1 credit) for a total of 10 credits (which you can redeem for a $10 store gift card). A third friend purchases you a $20.00 virtual gift card (friend gets 2 credits), you receive an additional 13 credits for a total of 23 credits (which you can redeem for a $20 store gift card or Visa card). The more virtual gifts you collect, the more credits you earn, the bigger the reward and more card options available.
One credit is equal to $1.00 e-gift card. The e-gift cards are available in increments of $5, if the user has additional credits at the time of redemption, the credits will roll over until the user accumulates enough credits to redeem.